Why Visit

The expo will bring together more than 800 high-quality exhibitors covering cosmetics, professional beauty, and supply chain. Through the industry summit forums, business matching, release of international trend, new retail experiences and many other new special programs, the expo provides scenarios of diversified business cooperation and communication with new ideas and new models. 




• Innovative Retail Area 

• E-Beauty experience 

• Trends Zone

• Beauty Start Up 

• Beauty IP Licensing Area



• Omni-channel Retail Conference
Bringing together industry leaders, retail experts to participate in talks to share their knowledge and insights, to deconstruct the new brand, new channels, new retail for beauty industry.

• Trends Forum
Trends Forum will highlight hot topics to focus on the generation Z from consumer behavior to market trends.  Consumption upgrades, sustainability and the “Customer to Manufactory (C2M)” business model.  Experts will share  their insights on international trends and business solution.

• VIP Buyer Programme
The VIP Buyer Programme is a project address to both international beauty professionals as well local buyers, connecting supply and demand of the cosmetic industry. The programme is an effective platform combining trade show and tailor-made B2B meetings for those companies who wish to expand their business worldwide.

• Beauty Lecture
South China Beauty Expo will offer a series of beauty lecture to reveal industry development and market over view. Delegates will have the chance to interact with a panel of experts and professionals to exchange views and opinions.

• Factory Exploration Tour
Organised and led by South China Beauty Expo, it is a dedicated tour for domestic and international VIP buyers (management executives and professionals with clear procurement requirements or procurement plans in the beauty industry) during show period to visit factories of a number of well-known brands in Shenzhen and neighboring areas.