Why Exhibit

South China Beauty Expo will be held at Shenzhen Convention & Exhibition Center from July 29 to July 31, 2021. Let's work together to create the new era of beauty industry in the Greater Bay Area!


• Explore market opportunities of B2B beauty trade, expand business domain

• Engage in international vogue, high-tech, design trends, and new demands from new generations of consumers

• Aggregate the vast resources of beauty industry chain

• Achieve cross-industry innovative integration and share global business opportunities

• Connect with suppliers and buyers for business opportunities maximization

• Build up the connection with potential clients, distributors, KOL and social medias face to face

Why Shenzhen?

Shenzhen is currently home to more than 3 million businesses, including tech giants such as Tencent and Huawei. 

It is the technology and innovation hub and one of China's cross-border e-commerce pilot cities.

There are 2,543 cosmetics enterprises based in Guangdong, taking up 54.4% of the country’s industry and contributing to the majority of China's beauty and personal care sales. 

More than 2,000 beauty salons in Shenzhen and some of them have the headquarters or purchasing department in Shenzhen.

With government new policy support, Shenzhen electronic industry has entered the industrial transformation and upgrading.

There are more than 2,000 beauty product distributors and sole agents has been established in the city and become a agglomeration zone.