The South China Beauty Expo will bring together more than 800 high-quality exhibitors covering cosmetics, professional beauty, and supply chain. Focusing on international vogue, high-tech, design trends, and new demands from new generations of consumers, the expo highlights the hotspots such as Z-generation, new retail, consumption upgrades, and cross-border IP by setting up special zones of Innovative Retail Area, E-Beauty experience, Trends Zone, Beauty Start Up, and Beauty IP Licensing Area.