Sectors & Area

The South China Beauty Expo will bring together more than 800 high-quality exhibitors covering cosmetics, professional beauty, and supply chain. Focusing on international vogue, high-tech, design trends, and new demands from new generations of consumers, the expo highlights the hotspots such as Z-generation, new retail, consumption upgrades, and cross-border IP by setting up special zones of Innovative Retail Area, E-Beauty experience, Trends Zone, Beauty Start Up, and Beauty IP Licensing Area.

Cosmetics and Professional Beauty

• Perfume & Fragrance
• Personal Care & Toiletries
• Cosmetics & Tools (brushes, sponge and bags)
• Nails & Equipment
• Professional Salons Products & Equipment
• Hair Salons Products & Equipment


• Contract Manufacturing / OEM / ODM
• Ingredients & Laboratory
• Machinery & Equipment
• Packaging Materials Suppliers
• Print & Label


• Innovative Retail Area (retail solutions and new technology)
• E-Beauty experience (e-commerce / etailer)
• Trends Zone
• Beauty Start up counters
• Licencing Area