About The Fair

The new expo positions centrally in "Creating a New Era of Beauty Industry in Greater Bay Area" and targets at the development needs of new generations of consumer groups, high-tech new retail channels and manufacturing enterprises. The three magnates of major beauty exhibitions, i.e., BolognaFiere, Informa Markets and Shanghai Baiwen Exhibition Co Ltd will jointly host the South China Beauty Expo in Shenzhen Convention & Exhibition Centre from July 30 to August 1, 2020.


The expo will bring together more than 800 high-quality exhibitors covering cosmetics, professional beauty, and supply chain. Through the industry summit forums, business matching, release of international trend, new retail experiences and many other new special programs, the expo provides scenarios of diversified business cooperation and communication with new ideas and new models. It is expected more than 20,000 professional visitors will attend to expand business opportunities jointly.