Reaching the Gen Z
It is hard to miss the fact that Gen Z has already become a key role shaping the future face of beauty, especially in the cosmetics & personal care segment. According to AliResearch, the 90s & 95s are becoming the key consumers in the online cosmetic market, record shows almost half of the sales came from this particular age group of consumers. More interestingly, statistic shows that 75% active social media users are willing to try new launched products and niche brands.
In order to gain attention of this huge consumer group, it is necessary to understand
the consumer psychology and logic of the Gen Z from different perspectives. A series of special events will be held at the expo this year in conjunction with multiple international trend analysis platforms. This allows us to analyze the market comprehensively and provide new ideas for brand development.