New products, New channels, New traffic: 2021 South China International Beauty Expo successfully ended on 11 December 2021 in Shenzhen!

Fair News - 19-12-2021

New products, New channels, New traffic: 2021 South China International Beauty Expo successfully ended on 11 December 2021 in Shenzhen!


[Shenzhen, 12 December 2021] The high-profile South China Beauty Expo (SCBE) successfully ended  the 3-day show on 11 December at the Shenzhen Convention & Exhibition Centre (Futian), providing the invaluable opportunity for exhibitors and delegates to meet the new business partners and discover the latest trends and creative products.

Jointly organized by BolognaFiere, Informa Markets and Shanghai Baiwen Exhibition Co Ltd, South China Beauty Expo gathered more than 500 high-quality exhibitors and brands from the entire beauty industry chain, to explore the high potentials of the beauty market in the greater bay area.


Abundance of Emerging Brands and Supply Chain Products

Different players were welcomed by South China Beauty Expo in 2021 to support the 2nd edition of the show, including Chinese New forces brand and international famous brands. Notime, ZQ-II, Freiol, Amee Derr, SWII, RÉDUIT, BARRIO, DailyLab, Young Beats, Natural Sea Beauty, Lekarka, THREE and many more took this great opportunity to showcase their latest products, covering skincare, masks, color cosmetics, fragrances, toiletries, personal care, makeup tools, etc. 

Supply chain vendors also came in abundance, such as Shenzhen Beauty Star, Beauty (Suzhou) Plastic, Beauty Yaurient Cosmetics Accessories, Suzhou Beskolor, Nox Bellcow,, and the list continues.  Coverage of the supply chain includes packaging, ingredients, machinery and OEM/ODM/OBM.


Business Matching - VIP Buyer Engagement Programme

South China Beauty Expo established the Premier VIP Buyers Club, which aims to match quality buyers with the right suppliers according to their sourcing and purchasing requirements. During the 3 days, 200+ matching meetings were accomplished with high satisfaction and appreciation.  The VIP Buyers Club will continue to serve the beauty industry in different ways in the future, helping business partners seize the opportunities and welcome to join us!


Events Highlight

Experts and industry leaders took the stage to share their knowledge and experience at Beauty Forum and Beauty Stage, hot topics covering top trends surfacing Beauty Landscape in China, Emerging Skin Care Trends China, 2022 Spring and Summer cosmetic trends, Interpretation of 2021 beauty investment and financing and so on.


Save the Date:  South China Beauty Expo 2022, July 28-30

South China Beauty Expo will return to the Shenzhen Convention & Exhibition Centre from July 28-30 in2022.  The organizer is expecting to center on “Shape the Future Beauty”, insists on creating a new beauty industry integrating "Consumption + Technology + Fashion", and promoting industrial development with trade, from concept to application, from product to brand, to connect the value chain of the consumer industry, to create a beauty and daily chemical consumption ecosystem, and to reconstruct the business structure of the beauty industry.


About the organizer:
The South China Beauty Expo is organised by Informa Markets, BolognaFiere spa and Shanghai Baiwen Exhibition Co Ltd. insists on creating a beauty industry event integrating "consumption + technology + fashion" attributes, integrating beauty innovation brands, health technology, production supply chain, product design, and trade, and driving industrial innovation with advanced consumption concepts and technology.


Informa Markets Beauty has an extensive network powered by B2B events across 11 cities in Asia (Bangkok, Chengdu, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Shanghai, Shenzhen, Tokyo), the world’s fastest growing markets. By further expanding its strength, the Beauty Portfolio now includes a new B2B event in Miami 2021 serving the East Coast and USA, South America and Caribbean Islands regions.

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.


BolognaFiere Group is the world’s leading trade show organiser in cosmetics, fashion, architecture, building, art and culture. The Group has more than 80 international exhibitions within its portfolio, notably Cosmoprof Worldwide Bologna, the most important meeting point in the world for beauty professionals, established in 1967 and held in Bologna, Italy. For the 2019 edition, Cosmoprof registered more than 265.000 attendees from 150 countries in the world, with an increase by 10% of foreign professionals, and 3,033 exhibitors from 70 countries. The Cosmoprof platform extends throughout the entire world with its events in Bologna, Las Vegas, Mumbai, and Hong Kong to create an efficient international platform for the beauty industry around the world.


Shanghai Baiwen Exhibition Company is a branch of Informa (FTSE 100), the world’s largest exhibition magnate, and also the organizer of China Beauty Expo (CBE), China’s renowned beauty show. With over ten years of experiences in planning and organizing quality exhibitions, Baiwen has won the honors of quality, professionalism and authority. China Beauty Expo, with an annual exhibition space of 260,000sqm, is one of the top three beauty shows in the world. As the international trading platform covering full supply chain of beauty products, CBE includes three shows, namely China International Skin Care and Washing Product Show, Shanghai International Skin and Hair Care Product Show and Shanghai International Daily-use Chemicals’ Ingredient, Packing and Machinery Show. Baiwen is currently the Chairman Unit of Shanghai Exhibition Industry Association and Vice Chairman Unit of Shanghai Daily-use Chemical Association. CBE has been awarded the honors of Shanghai’s Well-known Brand, Shanghai Brand Exhibition, Shanghai Brand Service etc.

For media enquiries, please contact:


Mainland China
Ms Kari Mai
Informa Markets, Guangzhou                         

T: +86.20 3895 1610


Hong Kong, China

Ms Joy Zou
Informa Markets, Hong Kong
T: +852 2827 6211