Featured Exhibition Zone

South China Beauty Expo (SCBE) is devoted to create an annual feast centering on“ consumption, technology and fashion” gathering innovative beauty brands, health technology, supply chain, product design and trading. In order to create a new consumption circle and reconstruct the business pattern of the beauty industry, SCBE aims to promote industrial innovation with advanced consumption concept and technology, promote industrial development with trade, connect the industry value chain from concept to application, from product to brand.

Cosmetics & Professional Beauty

• Toiletries, personal care products, bath and body care; Makeup products, tools and accessories; Aromatherapy essential oils, formulation etc
• Professional beauty salon products and equipment; Spa and wellness products and equipment; International high-end medical beauty products; Hair and Nail products and equipment
• Innovative digital solutions and technologies for retail business



• OEM/ODM/Contract Manufacturing/ Private Label
• Machinery & Equipment; Processing and packaging machinery
• Packaging Materials/ Primary Packaging; Print & Label/ Secondary Packaging
• Raw materials, semi-finished products, ingredient formulations and testing



• Smart Beauty Retail
• Brand “new forces”
• Trends Zone
• Innovation, Intelligent manufacturing, Supply Chain
• High-end Professional Beauty

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