South China Beauty Expo
Organised by Informa Markets, BolognaFiere Group, and Shanghai Baiwen Exhibition Co Ltd, the South China Beauty Expo (SCBE) was successfully launched its 1st edition in late July 2020. As the upstream and downstream of the Chinese beauty industry is gradually moved on track, SCBE will continue to expand in scale, reaching an exhibition area of 30,000m2 and expecting more than 1,000 exhibitors & brands. SCBE will provide all attendees a top-of-the-line business platform for cutting-edge technology in supply chain, novelties and brands as well as high end professional beauty products.
Centered on the Greater Bay Area to create business opportunities for the beauty industry, SCBE will develop more focus on generation Z, high-tech retail and manufacturing technologies in 2021.